CAMPARI PASSION PROJECT

Putting Africa's next wave of talent on the big stage.

Campari is an iconic global brand known for inspiring passion and creativity and championing the arts. In partnership with Africa’s biggest cultural channel, MTVBase, Campari Nigeria launched the Campari Passion Project - a platform putting a spotlight on the rising stars of music, film, and fashion through the medium of Music Video, a critical tool for new artists to get noticed and a format that is the driving force behind new ideas and trends in film and fashion too. Alongside the music videos, the campaign included in-trade collateral, digital content, OOH as well as a competition for fans to stand to win a spot in the music videos.